Bookkeeping, payroll and tax, from downtown Gainesville
Don’t settle for clean books. Use them to make more money.
We keep the books, run the payroll and do the taxes for small businesses. Then we go further. Our founder, Bruce Gordon, has spent 38 years building and running companies, more than one of them past 500 employees. So we don’t stop at keeping you out of trouble. We use your numbers to show you where your business makes money and where it leaks.
A real person answers the phone, or calls you back the same business day. The first call is free, and if there’s work to do, you get it in writing before anything starts.
What brings you here?
- A tax lien was filed, or the IRS or Florida sent a letterOr a few years of returns never got filed. A free 15-minute call with our accountant
- I just started a companyA new LLC or corporation in Florida. The first-90-days list, and a free call
- I want my books handled, and help making more moneyMonthly service, with a quarterly look at what’s working. How monthly service works
- I own a bookkeeping or tax practiceAnd I’m thinking about what comes next. A private conversation with Bruce
Not sure which one? Call (352) 448-0221 and tell us what’s going on.
What happens when you reach out
No sales pitch and no surprises. Three steps, and you can stop after any of them.
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You call, or book a time
Call during the day, or leave your name and number below. If we miss you, we call back the same business day.
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A free 15-minute call
Our accountant listens to what’s going on and tells you plainly where you stand and what the next step is.
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Everything in writing first
If there’s work to do, Bruce sends you a written engagement letter. Nothing starts until you’ve read it and signed it.
Two jobs, one firm
Most firms do the first job. We do both, with the same people, every month.
Keep you out of trouble
Done on time, every month, so nothing piles up.
- Bookkeeping
- Every transaction recorded and every bank and card account reconciled in QuickBooks Online.
- Payroll and sales tax
- Payroll run and deposited on time; Florida sales tax and reemployment tax filed when they’re due.
- Tax returns
- Business and personal returns prepared from books we keep ourselves, with planning during the year so April isn’t a shock.
Help you make more money
The Owner’s Review: once a quarter, we sit down with you and your numbers.
- What actually makes money
- Which customers, jobs and services earn their keep, and which ones you’re carrying.
- Your prices
- Where you’re leaving money on the table, and what a price change does to the bottom line.
- Your cash, thirteen weeks out
- So payroll and tax payments are never a surprise, and you know when you can spend.
- The next decision
- Hiring, a new truck, a second location, a bigger client: the numbers behind it before you commit.
Your books get done either way. The difference is that ours come with someone who has run businesses and will tell you what they say. See how monthly service works
An operator in your corner
Bruce Gordon has spent 38 years building, running and selling businesses. He started Profit Solutions because small business owners deserve someone who reads their numbers the way an owner does.
He has built more than one company past 500 employees, in different industries, and he holds a mathematics degree from UC Berkeley.
He has made payroll when it was tight, priced services against competitors, hired and fired, and sat across the table from buyers. That is the experience behind every Owner’s Review, and he reviews every engagement and signs every engagement letter himself.
“Your bookkeeper is there to keep the IRS happy, and that matters. But your books should also tell you what to do on Monday morning.”
Bruce Gordon, founder
The team on your account
Not a call center and not a rotating account rep. Alongside Bruce, these are the people you’ll talk to.
Zach
AccountantZach takes the first call with new clients and owners who are behind. He’ll tell you where you stand in plain English, and what to do next.
Sanjay Sachdeva, EA
Enrolled AgentEnrolled to represent taxpayers before the Internal Revenue Service. He signs the returns we prepare, and when a client has a problem with the IRS, he’s the one who speaks for them.
How we deal with people
We don’t promise what the IRS will do
Nobody can, and anyone who does before looking at your file is guessing. We tell you what your choices are and what we’d do next.
We put the work in writing first
What we’ll do, what it costs and when it’s due, in a short engagement letter you sign before we start. No surprise bills.
We call back the same day
If we’re with a client when you call, you hear back the same business day. You never chase us.