Bruce Gordon, a visionary entrepreneur and globally recognized authority in sales, marketing, business growth, management, and finance, began his remarkable journey 38 years ago after graduating from U.C. Berkeley. His first venture—a boxing and kickboxing fitness studio—quickly transformed into the world’s largest chain of its kind, serving over 75,000 members. Bruce’s innovative strategies sparked a global fitness revolution, and within 15 years, his company grew to employ over 500 people.

As the leader of this rapidly expanding enterprise, Bruce skillfully managed every facet of the business, from sales and marketing to daily operations. His true brilliance shone through when he developed a simple yet powerful financial system that propelled his business into a thriving fitness empire. This success inspired Bruce to diversify, launching and growing numerous ventures across sectors such as digital marketing, retail, wholesale, collections, and technology—all with a focus on maximizing profitability.

Driven by the transformative impact of his strategies, Bruce founded Profit Solutions. This innovative service is designed to help businesses make more money by optimizing their sales, marketing, bookkeeping, accounting, and back-office systems. The crown jewel of Bruce’s innovations is Iris AI Engage, a custom AI phone agent that revolutionizes how businesses handle customer communication. Bruce’s method is self-sustaining—paying for itself while reducing owner workload and significantly boosting profitability.

Beyond his professional success, Bruce is a devoted family man who values work-life balance. He enjoys traveling, swimming, and leading an active lifestyle. Bruce’s story is a powerful testament to the impact of innovation, perseverance, and a deep commitment to helping others thrive in the complex world of business.